diff --git a/Jenkinsfile b/Jenkinsfile
index a2696627..3716dcf5 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -140,8 +140,7 @@ pipeline {
       script {
         if (env.CHANGE_ID == null) {
           withDockerRegistry([ credentialsId: "57e4a8b2-ccf9-4da1-a787-76dd1aac8fd1", url: "https://${REG}" ]) {
-            sh "make images PUSH=1"
-            sh "make demos PUSH=1"
+            sh "make push"
           }
         }
       }
diff --git a/Makefile b/Makefile
index f10cf344..92f6cf42 100644
--- a/Makefile
+++ b/Makefile
@@ -49,25 +49,23 @@ export TAG
 images = $(shell ls build/docker/*.Dockerfile | sed 's/.*\/\(.\+\)\.Dockerfile/\1/')
 
 $(images):
-ifndef PUSH
 	@build/docker/build-image.sh $(REG)$@ $(BUILDER)
-else
-	@docker push $(REG)$@
-endif
 
 images: $(images)
 
 demos = $(shell cd demo/ && ls -d */ | sed 's/\(.\+\)\//\1/g')
 
 $(demos):
-ifndef PUSH
 	@cd demo/ && ./build-image.sh $(REG)$@ $(BUILDER)
-else
-	@docker push ${REG}$@
-endif
 
 demos: $(demos)
 
+image_tags = $(patsubst %,$(REG)%,$(images) $(demos))
+$(image_tags):
+	@docker push $@
+
+push: $(image_tags)
+
 lock-images:
 	@scripts/update-clear-linux-base.sh clearlinux/golang:latest $(shell ls build/docker/*.Dockerfile)
 	@scripts/update-clear-linux-base.sh clearlinux:latest $(shell find demo -name Dockerfile)